On the 16th of June2018, Yfm collaborated with MTN at The StationZA to showcase some of the best and most appealing creatives in South Africa at its LYFE event. Celebrated artists and fashionistas were at the event and A-list musicians like Sho Madjozi, Shane Eagle and Kwesta & AKA featured as part of the entertainment playlist.

YFM as a radio station that has always been at the forefront of urban youth culture, it was deemed important for YFM to celebrate the youth and to keep inspiring them. The Youth Day event also saw Yfm launching it’s #BeYou message, a campaign that seeks to encourage the youth to define and believe in themselves.

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